Internet marketing strategies include how search engines work, what people are searching for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience, like Bing.com, Yahoo.com or Google.com and 100’s of lesser known search engines. Optimizing a website involves editing the content,the code, constant competitor analysis, generating in-coming links from relevant websites using specific keywords, and removing search engines issues that cause penalties for using improper optimization techniques. All this can take time so other
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine with natural un-paid “organic” search results. Natural ranking is based upon relevant content, how long visitors stay at a website, click-through to other webpages, speed that webpage opens, associations with other authoritative websites, and social media buzz. The higher ranked websites in a search engine result page enjoy more targeted visitors to their website. SEO targets different kinds of search, including image search,local search, video search, academic search, news search, and industry-specific vertical search engines.
PPC EMAIL SOCIAL MEDIA A proper successful SEO campaign should also include pay per click (PPC) campaigns, email marketing and follow-up, and Social Media like Facebook Linkedin Twitter, Youtube and Pintrest to name a few.